The best type of SEO depends on your goals, industry, and competition. However, a well-rounded SEO strategy combines multiple types of SEO to maximize rankings and organic traffic.
The 5 Best Types of SEO
1. On-Page SEO (Content & Keywords) – Must-Have
✅ Optimizes website content for search engines and users.
✅ Includes keyword research, title tags, meta descriptions, headings, and internal linking.
✅ Best for: Blog posts, service pages, product descriptions, and landing pages.
2. Technical SEO (Website Performance) – Critical for Rankings
✅ Improves website structure, speed, and crawlability.
✅ Includes site speed, mobile-friendliness, XML sitemaps, and schema markup.
✅ Best for: Websites that need better indexing and ranking stability.
3. Off-Page SEO (Backlinks & Authority) – Builds Trust
✅ Focuses on building credibility through backlinks and social signals.
✅ Includes guest blogging, digital PR, link building, and brand mentions.
✅ Best for: Competitive industries that need strong domain authority.
4. Local SEO (Google Maps & Local Businesses) – Essential for Small Businesses
✅ Optimizes for Google My Business, local directories, and geo-targeted keywords.
✅ Includes NAP consistency (Name, Address, Phone Number), reviews, and citations.
✅ Best for: Brick-and-mortar businesses like restaurants, clinics, and legal firms.
5. E-E-A-T SEO (Expertise, Experience, Authority, Trust) – Crucial for YMYL Industries
✅ Focuses on content credibility, author expertise, and trustworthiness.
✅ Includes author bio pages, expert citations, and fact-checked content.
✅ Best for: Finance, healthcare, legal, and educational websites.
Bonus: Emerging SEO Trends
- AI SEO – Optimizing for AI-driven search results like Google SGE.
- Voice Search SEO – Optimizing for conversational queries.
- Video SEO – Ranking YouTube and embedded videos.
👉 Best SEO Type? A mix of On-Page, Technical, Off-Page, and Local SEO is ideal for most businesses.