Image optimization is the process of reducing an image’s file size without significantly compromising its quality. This helps improve website performance, reduces bandwidth usage, and enhances user experience.
Why Is Image Optimization Important?
- Faster Loading Times – Optimized images load quicker, improving website speed.
- Better SEO Rankings – Faster websites rank higher on search engines like Google.
- Reduced Bandwidth Usage – Smaller images consume less server bandwidth.
- Improved User Experience – Visitors are less likely to leave a fast-loading website.
- Lower Storage Costs – Compressed images take up less space on servers.
How Image Optimization Works
- Compression – Reducing file size using lossy or lossless techniques.
- Resizing – Adjusting image dimensions to fit display requirements.
- Format Selection – Choosing efficient formats like WebP or AVIF instead of JPEG/PNG.
- Lazy Loading – Loading images only when they are needed.
- Caching – Storing optimized images to reduce repeated downloads.